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What Makes a Great Small Business Website (And Why Most DIY Sites Fail)

  • Writer: Louis Buniak
    Louis Buniak
  • Oct 22
  • 2 min read

Published by Business Consulting Services

Helping new business owners nationwide from Roseville, CA and Las Vegas, NV

A small business owner collaborates with a consultant to review their sleek new website, surrounded by a professional and modern workspace. The image emphasizes confidence and clarity with the text: 'Small Business Website Creation That Works.'
A small business owner collaborates with a consultant to review their sleek new website, surrounded by a professional and modern workspace. The image emphasizes confidence and clarity with the text: 'Small Business Website Creation That Works.'

What Makes a Great Small Business Website (And Why Most DIY Sites Fail)


Your website is often the first impression someone gets of your business — even before they walk in the door, call you, or book a service.


But here’s the truth:Most small business websites don’t work.


They look okay… but they don’t generate leads, build trust, or make sales. Why? Because they weren’t built for that.


Here’s what actually makes a great small business website — and how we help you create one that works.


🧠 1. A Great Website Has One Goal: Convert


Your website isn’t a digital brochure — it’s your 24/7 sales tool.


✅ Every good website should:

  • Tell visitors what you do — fast

  • Show them how to work with you

  • Make it ridiculously easy to contact or book you

  • Build trust with real proof (photos, testimonials, reviews)

  • Load fast and look great on mobile


If it can’t do those five things, it’s not helping your business.



🛠 2. Why Most DIY Websites Don’t Work


We’ve reviewed hundreds of DIY sites. Here’s what we usually find:

  • Too many pages — but no clear CTA

  • Vague or copy-pasted content

  • Broken mobile layout

  • Slow load speeds

  • No clear SEO setup

  • No tracking tools (so you don’t even know what’s working)


You don’t need a fancy website. You need a functional one.



🧾 3. What We Include in Our Website Creation Package


With Business Consulting Services, we build websites that convert — not just exist.


✅ Our $1,995 setup package includes:

  • Domain setup & Google connection

  • Mobile-responsive homepage + core pages (About, Services, Contact, etc.)

  • Blog installation & 8 blogs/month for SEO

  • Google Maps integration

  • Basic on-page SEO & keyword strategy

  • Contact form or booking setup

  • Fast turnaround (go live in days, not months)


✅ Optional $295/month add-on includes:

  • Hosting + updates

  • Digital automations (CRM, chat widget, phone/text)

  • Monthly strategy review

  • Blog maintenance & optimization


We handle the tech and design — you focus on your business.



📱 4. Mobile Comes First (Not Second)


Over 60% of small business website traffic is now mobile — so your site needs to:

  • Load in 3 seconds or less

  • Be easy to tap and scroll

  • Have clear buttons for calling, booking, or texting


Our designs are built mobile-first, tested on real devices, and optimized for action.



📞 5. The Goal Is Not "A Website" — It's Growth


Too many business owners launch a site and think the job is done.But your website should be the engine that powers:

  • Your marketing

  • Your lead capture

  • Your calendar bookings

  • Your Google visibility


That’s why we offer ongoing support — not just one-and-done builds.



🚀 Ready to Build a Website That Actually Works?


If you’re embarrassed by your site — or still don’t have one — now’s the time to launch with confidence.



We’ll show you what’s missing, what’s working, and what it’ll take to get you online and growing fast.

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