How to Choose the Right Business Location for Your Small Business
- Louis Buniak
- Oct 4
- 2 min read
Published by Business Consulting Services
Helping new business owners nationwide from Roseville, CA and Las Vegas, NV
How to Choose the Right Business Location for Your Small Business
You’ve got the idea, the product, the plan — now it’s time to find a location. But where you set up shop isn’t just about square footage and rent. It’s about visibility, traffic, access, vibe… and most importantly, fit.
Here’s what to look for — and what to avoid — when choosing your small business location.
📍 1. Know Your Customer First
Before you fall in love with a space, you need to understand your ideal customer:
Where do they already shop or work?
What kind of neighborhood appeals to them?
Do they walk in, drive in, or find you online first?
Location isn’t about what you like — it’s about what makes your customers stop, park, and come in.
🧮 2. Consider the True Cost (Not Just Rent)
Monthly rent is only part of the picture. Ask yourself:
Are utilities, trash, CAM (Common Area Maintenance) included?
What signage or advertising will be allowed (and cost extra)?
Will you need to renovate or upfit the space?
Is the location compliant with zoning, ADA, and licensing rules?
A cheap lease in the wrong area could be more expensive than a solid space in a growing zone.
🧠 3. Visibility = Free Marketing
If people can’t see you, they won’t visit you.
Prioritize:
Foot traffic (Are you near other popular businesses?)
Drive-by visibility (Signage from main roads, intersections)
Google Maps presence (Is the area searchable and GPS-friendly?)
Parking and access (Can customers park easily and walk in?)
We help our clients evaluate visibility before they sign — and avoid dead zones.
🛑 4. Watch Out for These Red Flags
Here’s what should raise concern:
Lots of empty neighboring suites (it could be a struggling plaza)
Poor parking layout or no ADA access
Complex lease agreements with hidden fees
Areas with heavy crime, low foot traffic, or local zoning restrictions
Landlords who delay answers or avoid your questions
Let us review your lease or location plan before you commit — a second opinion could save you thousands.
🤝 5. Ask for Local Insight (or a Scout)
If you’re opening a business in a new city or state (like California or Nevada), don’t guess — get local insights.
Business Consulting Services helps you:
Research traffic, demographics, business density
Identify competitive advantages by area
Coordinate with brokers, city officials, and landlords
Review your lease or tenant agreement before you sign
📞 Need Help Choosing the Right Spot?
The wrong location can stall a great business. Let’s make sure your dream doesn’t die on the wrong street corner.
We’ll help you pick the right business location that brings your business to life — not drags it down.
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